Building Your Online Business Series

Executing your idea — choosing the right platforms for a strong foundation

About this Workshop

The biggest barrier to starting your online business is choosing which technology to use. The fear of making the wrong decision sets in and can stall progress before you’ve even started!

This workshop will eliminate decision fatigue and step you through the process of creating a go-to-market strategy for your idea with the confidence that you’ve chosen the right foundation technology.

In this session we will cover:

- Determining which website platform fits best with your business model

- Demystifying website hosting (domain and content)

- Onboarding an email marketing platform and getting started for free

- Setting up your company emails in a way that's growth-proof

- Managing yours and your team’s time with project management software


Host: Professor Retha Wiesner, WiRE Program Director, USQ

Presenter: Chris Pahor, Digital Expert and Client Director Neural Digital,

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Chris spent the first 9 years of his career in the agency trenches doing media buying, digital marketing, creative, and technology development for some of Australia’s largest clients. 

Chris has honed his skills in pairing business challenges with marketing and technology solutions, and has unlimited enthusiasm for the future of tech, marketing, and companies that are growing and doing cool stuff.

After recognising the opportunity for a leaner and more flexible agency model, coupled with the skyrocketing growth in new marketing technology and AI, it was clear that starting a consultancy firm was where he could provide the most value to the industry. 

And so, Neural Digital was born! Neural specialises in researching, on boarding and managing artificial intelligence technology within the marketing teams of Australia’s biggest companies. The marketing and advertising industry is going through a significant shift, and Neural helps businesses gain an unfair competitive advantage through cutting edge technology.

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This virtual workshop is supported by the Queensland Government’s Advancing Women in Business Initiative

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