Webinar : Marketing 101
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What to Expect
Understanding your customer and how to bring them into your sales funnel is the lifeblood of any business, from a stock and station agent to an online fashion retail store to a rural accounting firm [and everything in between]. Learn how to identify your ideal customer, and strategies and tools to communicate with them in an efficient and cost-effective way.
Session Takeaways:
• How to define your ideal customer
• Identify your sales funnel
• Marketing trends
• Tactics to activate your sales funnel and increase sales
What you will need
Internet connection and computer or phone (preferably with headset – mobile or landline)
Your login links which you will receive after you have registered for the Webinar (click on the relevant link to access the Webinar)
Host
Joy Taylor, Canvas Coworking Inc and Startup Toowoomba
Presenter
Linda Tillman, Managing Director, Tilma Group
Managing Director of Tilma Group, a destination marketing and tourism agency specialising in regional and rural areas, and Director on the Board of the Australian Regional Tourism Network, Linda is passionate about regional and rural tourism, with 15 years of experience working in tourism, events and marketing. Her experience includes travelling around Australia for three years working in the tourism industry and positions as the CEO of Riverina Regional Tourism and Marketing manager for Outback Queensland Tourism. She has worked with numerous regional and rural communities on destination marketing and management and tourism and event strategy, including Coolamon Shire Council, the National Rural Women’s Conference, Edward River Council, Deni Ute Muster, Felton Food Festival and the South Burnett Regional Council.
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